Education sector has mastered the art and science of advertising on TV and print media. Large colleges / universities spend heavily on advertising in a bid to expand student base and building brand. This generally leaves smaller colleges with no choice but to either match these large spends or settle with lower intake of students. The key problem
Ad spending in India is slated to touch Rs 57,486 crores in 2016. However, a majority of this ad spend is non-targeted. Traditional advertising mediums offer very low granularity of targeting, thereby, resulting in poor ROIs and high cost of customer acquisition. For example, most newspapers offer targeting at a city level. For a brand
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