About MCA ( Whatsapp Chatbot): Identifying the universal adoption of Whatsapp , Machadalo has developed an aggregated chatbot for various sectors named Machadalo Customer Assistant (MCA) which helps businesses in lead management, lead follow-up, feedback, notifications, etc. Thus, ensuring 360-degree communication between stakeholders such as the Lead providers, company’s HO, the company’s call center, the company’s sales team, lead-generating partner agencies, and other decision-makers.